You’re a busy coach or creative professional in the thick of building your own business.
You’re loving the freedom of being your own boss! You know exactly where you want your business to go and have plans on how to get there.
But you’re feeling overwhelmed trying to manage your finances.
You’re stressed because you’re struggling with your books when you really want to be out there finding and serving your clients.
Maybe you’re even a little embarrassed because you’re not really sure where your finances stand. It’s hard to admit you don’t know what you should be doing to take care of your books.
It’s okay. I can help.
Hi, I’m Liz Lajoie.
I help women in coaching and creative professions take care of their books and make smart financial decisions.
My clients are passionate about what they do but are overwhelmed with the financial management essential for a successful business. They’re feeling lost when it comes to invoicing, paying bills and managing cash flow.
I work with smart, motivated women who love knowing exactly where their finances stand and appreciate having a trusted partner to rely on.
I get really jazzed when my clients are able to focus on doing what they love with the peace of mind that their books are in order.
My career has been one of change. If you had told me twenty years ago that I would be helping successful women build their businesses, I would have laughed. I had no idea how to manage my own finances, much less someone else’s!
I started out in the nonprofit world right out of college, worked in banking for several years, and then move abroad to teach English in my late twenties. When I came home from Eastern Europe, the job market was thin and it was time for me to spend some quality time with my family, so I took my dad up on his offer to work for his medical manufacturing business.
Little did I know this would set me on the path to entrepreneurship and business management! At the time, I had no idea that I could be good at accounting, financial management and building businesses. I learned a lot managing the operations for my family’s business and when I moved on to a position with a local engineering firm, I learned even more.
That position offered me a ton of on-the-job learning and advancement opportunities. For over a decade, I honed my skills in financial management and bookkeeping for consultants. I was invited to join the ownership group, took over as business manager and continued to learn financial, operational, human resource and marketing management.
I became well-versed in the intricacies of business management specific to consulting fields.
Life threw me a curve ball.
Life as a woman in a technical firm can be tough. I was the only woman in our ownership group and the only non-licensed partner. I constantly felt like an outsider and deep down I wasn’t happy. Despite being a great job on the surface, I became aware that I felt a pit in my stomach driving to work every day.
About four years ago, the strain of the job was compounded when I was laid low by a ‘mystery illness’. Many tests, several years, and multiple misdiagnoses later, it became clear I had Lyme disease. Stress and strain were no longer something I could afford.
I spent a lot of time in bed, staring at the ceiling, wondering whether I could maintain my role at my firm. I worried about the business and about my own future. How I would support my family?
A significant illness can be a gift – it forces you to take a hard look at your life and consider what’s really important.
I realized what made me happy was the work I was doing in my free time. With my background in financial management, I was getting questions about accounting and business best practices from family and friends. I really enjoyed helping sort out the finances for their small businesses and working with them achieve their goals.
I know what it’s like to struggle through setting up a new business. I’ve had the opportunity to buy into an established firm and take it to a new level and I’ve started businesses from scratch.
I know how great it can be to have experienced people helping keep everything running smoothly!
Statera is born.
I started Statera Business Solutions because I absolutely love helping women succeed in business. Lots of women in coaching and online consulting want to go out on their own and build an amazing business, but they don’t always have the tools they need to be successful.
So many women have told me how uncomfortable it is to face their finances because they just don’t know where to start.
Or they’ve had a horrible interaction with an accountant who made them feel stupid for not knowing how to manage their books. I hate knowing there are women out there feeling this way because it’s just not necessary!
There is a better way.
The path to success in business includes getting your finances in order and making your accounting a priority. It’s often a daunting task, but it doesn’t have to be!
Today, I help women who “sell their brains” for a living meet their financial management needs.
Partnering with women and helping them focus on their clients and grow their businesses is my passion. I love supporting my clients as they learn the ins and outs of their accounting, finding ways to increase profits while decreasing any stress associated with their business’s finances.
It’s my mission to help as many smart women as possible to have the business of their dreams, secure in the knowledge that it’s built on a strong financial foundation.
I offer financial management and consulting services to clients throughout the United States. It’s so exciting to offer my clients online solutions that allow them to manage their finances from anywhere, at any time.
It’s exhilarating when my clients ditch their financial fears and learn what they need to do to succeed in business.
I’m love teaching my clients what they need to know about their books, helping them free up their time and being a trusted partner as they grow their business.
If you could use some helping building the business of your dreams, get started with my Bookkeeping Checklist. It will guide you through what to do and when with your bookkeeping.
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